Wednesday, November 7, 2012

The Importance Of Pre-Purpose (The potential of non-pragmatic ideation)

Ideas engulf the world we live in, more than we know. Everything is at its core an idea that is not a pragmatic one. It does not have a populist base. It is a cause that, by itself, floats in a space that is not what you get to eventually see. It's far deeper and intense. The only way you can crack it is by staring at a wall incessantly till it comes. The only explanation for it can only be pure divine intervention, which does happen quite often.

What separates something driven by a pragmatic idea from something driven by a non-pragmatic populist one is what makes it stick - depth, that is. Depth that you can achieve by staring at that wall till you're transported to such a parallel world, one that you never imagined to exist. It gives it that magnetic feel about it that gets people to wonder where the heck the idea came from (the uncreative lot) but yet attracts them to something they don't understand at all. Moments and ideas that creative folk like me live for. Something that constantly sets the bar high for uncreative people like other folk. Something that is also very annoying because they get the impression that true genius falls from the sky and every good idea must be better (read more 'likeable' by them) from the last one they saw.

They have not yet been introduced to the tight idea. The virtue of which is not decided by subjectivity that is as ridiculous. The kind of idea that is of such genius they won't have the option to like it. It will dissolve into their lives and rule the roost without them knowing it. They won't praise it but it will sell and they would be the buyers if it was a product. It's like a pre-90's song that lasts generations as opposed to a machine produced songs of machine produced singing celebrities that make the charts for like some months with some luck. That some last on the charts for years only shows that there are ones that are clearly worse that missed their luck when the machine's algorithm got it wrong.

What that also brings to light is not only pre-purpose but also basic purpose. Anything that strikes someone non-creative as really cool that has this depth has to have a real story behind it, or be really lame. While the former case is most prevalent, it also is reflective that even the person to whom praise is due needs some story for it to be as cool. In most cases, the person has a whole novel, though, behind it.

So when you really do crack an idea, what you've done is stare at that wall because all you can do is stare at that wall. The idea is always bigger than you and you have to discover it. It can't be brought to book. It can never be brought to book. It's your thinking that needs to be brought to book. Only when you have the strength to admit a creative handicap during a deserving instance, you deserve to be transported to that parallel world - but you have to earn it. But - take notes - keen research and observation of ground reality go farther than you think. The better you have that as your basis, the better the objective impact of the idea, the more the success of it, not necessarily including the praise about how "cool" the eventual idea may or may not be.

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