The Supreme Court judgement that allows movie customers in Maharashtra to take their own food in theatres is having two completely differently ended reactions. One lauds it because now paying for food that's a hop, skip and jump away doesn't cost you more than your movie ticket (which is expensive enough nowadays). The other bemoans it because it takes away from a legitimate business model and employability, by allowing food in. From the wider view, both action and response are overstretched. The complaint was because of the high rates of food sold inside the multiplex and ban on taking food inside, which is a simplistic reduction (but it makes sense). The decision to disallow outside food is defendable from a business point of view but it is just plain stupid to madly overprice it. The other more important observation is that this budiness model banked on the hooked consumer, and it had worked brilliantly till now. All it would have taken to be stopped is for the consumer to ...
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